The Update Newsletter 

The Update is NESPA's monthly e-newsletter which highlight's association activities, breaking industry news and insights on business topics.  Below are links to the most recent editions.  If you are looking for an article and aren't able to find it, please contact NESPA at


NESPA:  New Depths

NESPA:  New Depths

S2| Episode 4: Telling Your Company’s Story

Author: Alcide Guzman/Friday, April 1, 2022/Categories: News, Update Newsletters

In this episode of New Depths, we tackle marketing fundamentals for pool pros with Brett Abbott.  A regular presenter at The Pool & Spa Show, Brett has focused his consulting business exclusively in the pool and spa industry for over 15 years.  Brett shares insights on the essentials you need in your marketing program to position your company for long-term success.

Dominick and Brett talk about how to determine what your company’s story is and how to communicate that to your current customers and potential customers.

Watch or Listen Now!

Created for the pool & spa industry by the pool & spa industry, each edition of the New Depths Podcast will feature conversations with industry pros from our region and beyond. Are you interested in being a guest on New Depths? Whether you are a veteran or a newbie, or somewhere in-between, let's talk about why you are passionate about pools! Contact Kelly at





Number of views (1117)/Comments (0)

Please login or register to post comments.

Theme picker

Stay Connected

Stay up-to-speed on upcoming events, breaking industry news and more by connecting with the Northeast Spa & Pool Association!

Connect Today!

Past Newsletter Updates